Catlike stop production and its future remains in the air
The founder of the mythical bicycle helmet and accessories brand Catlike, has just announced that they stop production to "rethink" their future. According to CMDsport portal, Pepe del Ramo has opted for "stop, think and start", but the future of Catlike remains in the air and several doors open to its restructuring.
Catlike stops production
Pepe del Ramo states that Catlike "is more alive than ever" and the truth is that the brand is perceived, by consumers, as one of the most prestigious in the market, in terms of bicycle helmets. The brand is appreciated all over the planet and its helmets can be seen from the head of Japanese track cyclists to cyclists in New York.
Despite the fame and prestige of Catlike, the founder confirms that the production has stopped and since 3 months the delivery of some models has been interrupted. This does not affect the warranty service and customer service that continues to function normally.
The manager of Catlike explains that the company is undergoing a restructuring to adapt to the new times. In this remodeling, the online sale will be the protagonist of its business model and does not rule out the synergy with other business players. For Catlike, the physical sale of its products will be reduced only to accessories of bicycle brands that are in stores, and will remain in a small number of points of sale committed to specialist brands.
With these statements, it is foreseen that in the future Catlike will begin to sell its products directly online and it implies that cycling stores will have a crucial role as a delivery point and with their workshop services.
We will be attentive to the future of this important brand that is already part of the history of cycling.